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BLOCH releases Exclusive Short Dance Films
Sidney, Australia/ New York, New York -- Jul 3, 2007 -- BLOCH RELEASES EXCLUSIVE SHORT DANCE FILMS For immediate release: Monday, 3 July 2007 SYDNEY, AUSTRALIA/NEW YORK, USA: BLOCH International, world-renowned makers of professional dance shoes and apparel, proudly presents a stunning new series of ground-breaking short dance films, starring a selection of the world’s greatest contemporary dancers. This first series of BLOCH shorts is made up of three films, all shot on location in New York, and are available free and exclusively on BLOCH’s redesigned website at www.blochworld.com Each mini-documentary concentrates on a contrasting dance discipline and, in particular, a leading team or exponent of that form. The films capture these remarkable artists in full flight, highlighting not only their unique and incredible talents, but also providing an insight into their private lives, a glimpse into the dedication required to stay on the cutting-edge of dance in the 21st century. For this initial trilogy, BLOCH’s cameras focus on tap, hip hop and ballet. The purpose of the films is to give everyone – professional dancers, non-dancers and aspiring young dancers alike – an understanding of what dance is today. Each movie features awe-inspiring, innovatively-shot dance sequences, along with exclusive interviews with the stars. Representing tap is the extraordinary talent of 26-year-old New Yorker, Jason Samuels Smith, whose credits include an Emmy and an American Choreography Award. A Broadway professional since the age of 15, Jason talks about what it was like growing up in Hell’s Kitchen, where wanting to be a tap dancer wasn’t considered too manly a pursuit. As Jason explains, he had little choice in what he would become, because it was only through dance that he could truly express himself. Jason’s interview is interspersed with footage of him performing a most amazing rapid-fire tap routine. As far as genuine hip hop dancing goes, another of the three films is dedicated to the celebrated New York recording artists and street dancing crew, Amount Boyz. Filmed on the same city streets where this most modern form of dance first evolved, a lot of the moves these guys pull are as much daredevil as they are dance. The crew joke about the injuries they all regularly get – the “B-boy scars, the stuff that comes with the territory”. But as one of them points out, “It all starts when you’re young and you catch that beat.” The third film in the series has a more traditional bent, albeit with a very modern twist. It tells the story of the extraordinary husband and wife team of Max Beloserkovsky and Irina Dvorovenko, principal dancers in New York. The pair have known each other since they were 10 and 11-year-old students at the Kiev School of Dance, they were married in 1993 when both were dancing at the Bolshoi Ballet. The following year, they moved to America. Now in their 30s and at the absolute peak of their art, Irina talks about the “incredible discipline” required to remain “gorgeous, glorious and artistic.” The piece they present for the cameras, filmed inside a studio set high among New York’s skyscrapers, is simply breathtaking. These first three BLOCH shorts were filmed and directed by the celebrated Australian music video maker, Anthony Rose of the Sydney-based One Trick Pony Film Co. Anthony’s credits includes over 100 video clips for many of Australia’s leading recording artists. Production of the BLOCH films was conceived and overseen by BLOCH’s Managing Director, David Wilkenfeld. Each of the BLOCH shorts runs under five minutes and can be viewed exclusively on BLOCH’s website at www.blochworld.com. Thirty-second teasers of each movie will be distributed on public domain sites such as YouTube to entice dance fans to blochworld.com. BLOCH was founded in Sydney in 1932 by David Wilkenfeld’s grandfather, Jacob Bloch, and is one of the most distinguished names in the production of dance shoes and related apparel. To BLOCH, dancers are everything. This new series of short films is a celebration of their artistry, dedication and continual exploration for innovation. PRESS CONTACT: VANESSA HILE VANESSA.HILE@BLOCHWORLD.COM